The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It’s about hard work, struggle, and tough times. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!. For more information please visit Berkley at: www.Berkley-Fishing.com