by Bobbi Dempsey for Power & Motoryacht magazine

Anthony Hsieh realized it is possible to get too much of a good thing.
A pioneer in the online lending world, Hsieh (pronounced “Shay”) founded Loans Direct, then sold it to E*Trade in 2001 and retired at the ripe old age of 35. Hsieh had two great passions, the online mortgage business and sportfishing. Having retired at such a young age, he envisioned spending decades just blissfully coasting around the world, fishing wherever his heart desired.

When it comes to west coast marlin fishing, the game is played a little differently than almost anywhere else in the world. Sight fishing for bills using live bait along with run and gun tactics complement trolling in this big game world. If you want to play with the best you better design a boat to outrun and outgun the best, and that’s what the Bad Company Edition Viking is made to do. It combines the incredible...

California $10 Billion Market for Costly Boats
By Liz Wiedemann - San Diego Business Journal Staff

Customers tour the new Viking 60-foot Bad Company Edition at Crow’s Nest Yachts’ Shelter Island Marina. It’s hard to get a good look at a boat running at 42 knots, so Crow’s Nest Yachts displayed its latest $3.3 million yacht at its Shelter Island dock March 29....

Viking sets a new benchmark in tournament-ready sportfishing boats
by Jan Vogt for Marlin magazine

When Anthony Hsieh's Bad Company "dream team," consisting of Capt. Steve Lassley, Pete Grosbeck, James Kingsmill, Andy Horner and Keith O'Brien-Morton (all tournament winners from California) and Hawaiian sport-fishing legend Randy Parker won an unprecedented $3.9 million in last year's Bisbee Black and Blue, what everyone wanted to know was how well they got along...

Reeling In Sponsors
by Tom Van Riper for Forbes Magazine

Avid ocean fisherman, Anthony Hsieh has never had a problem laying out big money to finance his favorite hobby. But now, he figures, why not add profits to the fun?

The way he sees it, the corporate dollars from sponsors like Wal-Mart (nyse: WMT - news - people ) and Coca-Cola (nyse: KO - news - people ), along television dollars from the Walt Disney Co.'s (nyse: DIS - news - people ) ESPN, are already flowing into the growing popularity of freshwater bass fishing. Can a saltwater version be far behind?

Not if companies want to get their products in front of people with a lot of money, Hsieh thinks....